Marketing Impact KPIs

Challenge  

• Client needed a comprehensive overview comparing its marketing efforts and public perception to competitors
• Existing platform capabilities were limited & needed creative enhancement to provide actionable insights 
• Previous KPIs were not accurate or granular enough, hence requiring a revamped approach

Solution  

• Identified and implemented over 20 KPIs in a custom Foundry application integrating data from various sources incl. vendors and Google services
• Creatively leveraged the Foundry API to extend Workshop capabilities, introducing features like view duplication
• Optimized the application for delivering high-impact insights efficiently to leadership

Results  

• Enabled client to refine their marketing strategy in 2023 based on superior competitive intelligence
• Received overwhelmingly positive feedback in 2024 review
• Contributed to appointment of a key stakeholder as Head of Communications at a competitor, underscoring the project's value