Marketing Impact KPIs

Challenge  

• Client needed a comprehensive overview comparing its marketing efforts and public perception to competitors
• Existing platform capabilities were limited & needed creative enhancement to provide actionable insights 
• Previous KPIs were not accurate or granular enough, hence requiring a revamped approach

Solution  

• Contributed to identifying and implementing over 20 KPIs in a custom Foundry application, integrating data from various vendors and Google services
• Participated in creatively leveraging the Foundry API to extend Workshop capabilities, including features such as view duplication
• Supported optimization of the application to deliver high-impact insights efficiently to leadership

Results  

• Facilitated the client’s refinement of their marketing strategy based on superior competitive intelligence
• The initiative garnered overwhelmingly positive feedback during the next year review cycle
• Contributed to appointment of a key stakeholder as Head of Communications at a competitor, underscoring the project's value